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We have spent a significant amount of time developing practical business solutions for the business who wish to take their business to the next level. E-Commerce relevant or simple Marketing concept with a page(s), concept, solution to reach your consumers in more convenient way, or to simply keep in touch. The purposes differ, but they all share the same eventual requirement. They need to be found.
More specifically, they need to crop up on Search engines such as Google, Msn, Yahoo, Lycos, Rambler, and so forth... You concepts, be it a website, Ecommerce or a marketing site, needs to be known and Found.
You need SEO - Basic SEO £21
Seach Engine Optimisation, - needs to be done right.
Here are some Basic Tips to get website, Search Engine Friendly.
1 Don't Re-Use Your Title Tag On Every Page
Many times your website designer doesn't even realize this is being done. Your creative team is more concerned with the visual presentation than to worry about something they consider more of a minor 'nuisance".
2 Keyword Research
It would be wise to do at least a little keyword research before your launch your website. Understanding how your audience searches is the most beneficial thing you can do for your website. Doing even the slightest amount of research can clue you into small idiosyncrasies that could be "gold mines" in disguise.
3 Don't Use Keywords In Images
Your designer might yell at you, question your judgment, or complain that it will ruin the aesthetics of the design, but let me put it to you this way; "What good is a great design if no one can find it?"
4 Check your Robots.txt File
Check, double check and go back and recheck that Robots.txt file. Make sure it's in the root folder of your domain. Ensure all the folders and files you want to be found by the search engines are allowed. Any development folders, javascript folders, css folders or private folders, you do not want to end up in a search engine results should be disallowed.
5 Provide An HTML Version of Your Sitemap
Providing an HTML Version that lists the links to the pages of your site can guide the search engine spiders to all of the pages of your site. If your navigation is currently in flash or javascript, this is a great alternative way of making sure the spiders find the site's pages. Make sure that your link to your sitemap is a simple "a href" tag, not a link formed with javascript or flash as the spiders will not be able to follow that type of link.
As simple as above may be to get you off the ground, Not everyone, and not everyone people get it right. But dont worry, here, at Sinet Software, we have an effective SEO Service which can help you.
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